Founded in 2013, Ace & Tate offers high-quality, thoughtfully designed eyewear at a fair price. Today, with 70+ physical stores across Europe, the Dutch eyewear brand is hugely successful, leading the industry to be more sustainable and tech-advanced.
Standard form-based Contentful CMS interface didn't have visual building capabilities.
Creatives expected a more natural way of building, with room to play.
The new editing experience with Shopstory - building the Frame for Every Face campaign page.
“Last year we partnered with Shopstory to do a pilot on their new Contentful app and it has really been a game-changer for us. It has taken a huge load off developers and made it much faster for designers & editors to build new pages. It also gives us way more flexibility between devices so we can create much stronger experiences on mobile which then lead to better conversion.”
Spring-Summer 2022 campaign built with Shopstory.
Extending Colour Crushin' Product Landing Page with custom cards.
Editing a custom-coded product card component inside Shopstory.
Ace & Tate uses quite a rare and non-typical ecommerce platform - Solidus. Thanks to the super-flexible architecture of Shopstory, integration with Solidus took just a couple of hours. Shopstory keeps the external resources such as products just as their id. No product info is kept inside of Shopstory data. Thanks to this, it is project developers who decide how to fetch product data into the storefront. This level of flexibility is extremely powerful. Developers can use any API they want, GraphQL, REST or other. They can do any optimisation they want. They can fetch data directly from the ecommerce platform, from caching services or from the CMS. Shopstory doesn’t make any assumption on any of those things. Thanks to such an architecture it is very easy to integrate Shopstory with almost any existing front-end tech stack.
The next big thing for Q2 2022 will be A/B testing, regionalisation and personalisation. Shopstory will keep its open approach by allowing integration with any personalisation engine of your choice (Optimizely, Dynamic Yield, Ninetailed or Nosto).
Coming soon - adding variations.