How Ace & Tate adopted no-code page building to increase speed and reduce developer dependency. Watch the Webinar
“Some good news from us. The Frame for Every Face landing was our best converting campaign page ever. So I think I speak for everyone when I say: thank you for making Shopstory!”
Standard form-based Contentful CMS interface didn't have visual building capabilities.
The new editing experience with Shopstory - building the Frame for Every Face campaign page.
“Last year we partnered with Shopstory to do a pilot on their new Contentful app and it has really been a game-changer for us. It has taken a huge load off developers and made it much faster for designers & editors to build new pages. It also gives us way more flexibility between devices so we can create much stronger experiences on mobile which then lead to better conversion.”
Spring-Summer 2022 campaign built with Shopstory.
Extending Colour Crushin' Product Landing Page with custom cards.
Editing a custom-coded product card component inside Shopstory.
Shopstory doesn’t require any breaking changes in your current Contentful data model. This is an extremely powerful feature because you can add visual building capabilities without any major architectural changes. In Ace & Tate's case, all they had to do was install the Shopstory app and add Shopstory fields to the existing Landing Page and Collection content types. That’s it. Content editors could still build content exactly as they did before, but now they got the visual builder as an alternative. Shopstory uses the Contentful media library, so all the media uploaded for years could be accessed immediately.
Ace & Tate built a modern and powerful storefront using React, next.js and Vercel. This combination brings a lot of advantages in terms of performance and scalability. It’s typical to think that no-code tools that inject code into custom front-end could easily ruin this. Historically these tend to generate a massive amount of bloat, drastically reducing performance, conversions and SEO ratings. Happily, none of those happens with Shopstory, because it’s designed from the ground up to prevent the above issues:
Ace & Tate uses quite a rare and non-typical ecommerce platform - Solidus. Thanks to the super-flexible architecture of Shopstory, integration with Solidus took just a couple of hours. Shopstory keeps the external resources such as products just as their id. No product info is kept inside of Shopstory data. Thanks to this, it is project developers who decide how to fetch product data into the storefront. This level of flexibility is extremely powerful. Developers can use any API they want, GraphQL, REST or other. They can do any optimisation they want. They can fetch data directly from the ecommerce platform, from caching services or from the CMS. Shopstory doesn’t make any assumption on any of those things. Thanks to such an architecture it is very easy to integrate Shopstory with almost any existing front-end tech stack.
Coming soon - adding variations.
If you feel like Shopstory would be a great add-on to your existing stack let us know.Get a Demo